The EAV Strut is a non-profit neighborhood festival organized completely by volunteers. Each year we have about 10,000 attendees. This year I was in charge of EAV Strut Social Media. I was able to increase engagement & reach by over 4000%. I created graphics to promote the festival and urge people to volunteer. I alsoContinue reading “East Atlanta Strut”
Category Archives: Uncategorized
#BuildCheer
This Home Depot initiative on the app provided a fun surprise and delight for customers in the month of January. I designed about 10 stickers (including racially diverse options where applicable) that people could use for selfies or photos within the app using our existing “See it in your home” technology. I also designed the heroContinue reading “#BuildCheer”
Home Depot – Full Pages
I have designed and built many Home Depot pages. Each week, I also build the home page at http://www.homedepot.com. Each tablet, mobile and full web page is designed with the medium in mind. In June 2015, I created a Superhero-themed Father’s Day home page concept. I worked with a team of designers, copywriters & analysts to fleshContinue reading “Home Depot – Full Pages”
Home Depot – Infographics
One of my new initiatives at The Home Depot was to create infographics that are easy to read, informative, and follow brand standard without looking exactly like the website as a whole. We accomplished this through the use of color, brand-standard fonts & a consistent feel.We also created a popular quiz style infographic which wasContinue reading “Home Depot – Infographics”
Far North Photography Logo
This logo for a photographer is a geometric mix of a compass and camera aperture.
Home Depot – Advertising
At Home Depot, we support different sales and offers on different parts of the site. Below are a few examples of what I’ve done.
Branding for Permaculture Farm
Fallbrook wanted a complete branding package and visual design standards including an infographic that could be turned into a couple of flyers for them to hand out and create awareness for their farm & permaculture in general.
Concept: Harry Potter Universe Rebranding
Let’s pretend Diagon Alley is under new management and insisting that every business update their logo for the new signage out front. Here’s what those logos might look like.
Branding, Marketing, Multiple T Shirts for Beer Fest
I work pro bono with East Atlanta Beer Fest, which supports community projects, to design marketing, print and web materials each year.
Memphis Jams Logo
Memphis Jams on Beale Street is a free concert series in Memphis, TN.
Illustrations
Email Template
This email template was inspired by the rainbow colors in the logo and follows all best practices for email templates.
Leah McClellan 
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